WPP, Facebook Forge Stronger Relationship Through Ambassadors Program

Facebook may now be one of the biggest single spending destinations for the biggest ad agency holding group on the planet - but that doesn't mean things have always been rosy from WPP's point of view. CEO Sir Martin Sorrell has often questioned some of the social network's ad pricing mechanisms, and WPP has called for better third-party measurement of ad claims made by the platform, while Facebook has spent the last couple of years trying to educate agencies on how [...]

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